10 Form Design Tips That Double Conversions

1. One Question at a Time (Sometimes)

While long scrolling forms work well for simple surveys, complex or highly personal questions are often better served one at a time. This reduces cognitive load and makes the process feel more like a conversation.

2. Ditch the "Submit" Button

"Submit" is a terrifying word. It sounds like you're surrendering to an authority. Instead, use action-oriented language that describes what the user gets by clicking the button:

• "Get my free report"
• "Send message"
• "Start my 14-day trial"

3. Explain Why You Need It

If you're asking for a phone number, tell them why. A simple line of micro-copy like "We'll only call if there's a problem with your delivery" can dramatically reduce abandonment.

4. Default to Smart Keyboards

Make sure your email fields actually use the type="email" attribute so mobile users get the keyboard with the @ symbol. QuipForm handles this automatically for you.

5. Pre-fill What You Can

If you already know the user's name from a URL parameter, don't make them type it again! Use dynamic variables to pre-fill fields and save them time.